Stanley cups: the psychology behind the internet's latest obsession

#StanleyTumbler has over 1 billion views on TikTok, with Stanley raking in $750 million in revenue in 2023. How did these colourful cups become so coveted?

TikTokMadeMeBuyIt: Biz expert says Stanley unleashed 'perfect storm' of viral marketing for Quencher mugs

Why Did Stanley Water Bottles Suddenly Become a Cultural Phenomenon? - The Ringer

This Coveted Tumbler Is The Latest Reusable Obsession

How Stanley, the Thermos for Tough Guys, Became the TikTok Obsession of Millennial Women

The Insanity of the Stanley Cup Craze, by Paige Vincent, Jan, 2024

Stanley Cups, and Why Consumerism is our Obsession, by Streamofsocialconscience, ILLUMINATION, Feb, 2024

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How Stanley, the Thermos for Tough Guys, Became the TikTok Obsession of Millennial Women

Stanley cups: the psychology behind the internet's latest obsession

The Stanley Obsession Is Hurting The Environment

Valentine's Day Stanley Cups Are Causing Chaos At Texas Target's

How did Stanley cups go viral? The obsession that can't be quenched

Stanley Status: The Rise and Potential Fall of a Reusable Water Bottle Brand, by Taylor Kuykendall, Feb, 2024