Sunglasses Company Pit Viper Fought the Alt-Right to Control Its Brand

Sunglasses Company Pit Viper Fought the Alt-Right to Control Its Brand

Adjustable, military designed sunglasses with a 90's flair. Strong enough to be shot at, sat on, shoved in pockets, run over and still maintain their sun and wind bucking ability. Demand respect and authority in The Originals, the Pit Vipers that started it all.

Pit Viper 2000s The Marina (Polarized)

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What happens when your brand is co-opted by extremists?

What happens when your brand is co-opted by extremists?

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Sunglasses Company Pit Viper Fought the Alt-Right to Control Its Brand

Sunglasses brand claps back at fascists who wore their product to drag event protest - LGBTQ Nation